We communicate the mission, vision, values, and goals of Santa Clara Unified School District and engage the community in supporting student achievement. The Public Relations office's goal is to increase awareness, visibility, and support for Santa Clara Unified schools and programs. Our office plays a central role in engaging all stakeholders in two-way communication. Public Relations works with the Superintendent, SCUSD staff, the Board of Trustees, and our partners to actively engage students, parents, teachers, and members of the community.
The Public Relations office is responsible for the majority of the District's internal and external communications, is the liaison between the school district and the news media, and connects with our community and corporate partners in building a thriving learning environment for our children so they can reach their full potential and lead fulfilling lives. We oversee communication for our school district of 15,400 students and 1,700 staff through strategic communication planning, community relations, partnerships, marketing, branding, and advising our district leadership. Schools are supported through consulting on a variety of issues, including marketing, outreach, and crisis response. The office is responsible for Santa Clara Unified's districtwide internal and external publications, videography, community relations, media relations, district website, website accessibility coordinator, and social media, to name a few.
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Media request for information or an interview? We've got you covered!